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Artist Creates Adorable Illustrations Based On His Client’s Requests

Betty N — Sat, 20 Oct 2018 12:57:58 +0000

Jarrett Rutland is a custom watercolorist who creates quirky family illustrations based on his clients’ life.

His aim is to craft an artwork for the families as keepsakes of their special moments. As for his work process, he explains “I email clients a chiseled questionnaire designed to extract the most important details about their bond with each other. Their answers provide the content for the illustration. I love combining my passion for painting with getting to know each family and their unique story. And finally, I use a pencil and watercolor on Arches watercolor paper for all my illustrations.”

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Dogs playing poker custom work for an Alabama client.

A post shared by Jarrett Rutland (@jrutlandart) on Oct 2, 2018 at 5:06am PDT

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Alabama clients

A post shared by Jarrett Rutland (@jrutlandart) on Sep 14, 2018 at 6:55pm PDT

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Some Arizona clients

A post shared by Jarrett Rutland (@jrutlandart) on Sep 7, 2018 at 2:04pm PDT

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I liked the idea of the kid’s fave dinosaur peeking out of the water, looking like the clusters on Cannon Beach. They had a saying that they were tight like peas and carrots so the Spinosaurus’ skin pattern became a representations the veggies.

A post shared by Jarrett Rutland (@jrutlandart) on Aug 30, 2018 at 8:35am PDT

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You mean every family doesn’t have a Jeep submersible with a koala in a kimono as a hood ornament gliding beneath a high speed cookout!? Blasphemy, I tell ya! Family commission I just completed.

A post shared by Jarrett Rutland (@jrutlandart) on Aug 9, 2018 at 5:45am PDT

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Wonder Woman client work

A post shared by Jarrett Rutland (@jrutlandart) on Jul 31, 2018 at 6:45am PDT

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Family commission I just completed @issa1117

A post shared by Jarrett Rutland (@jrutlandart) on Jul 29, 2018 at 5:58am PDT

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Here I wanted the wings of the new house to be an extension of the family so they were seen as one. The architecture also mirrors the pose of the characters. I made the smiles big and white to parallel the white brick.

A post shared by Jarrett Rutland (@jrutlandart) on Jul 20, 2018 at 4:21pm PDT

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It was interesting designing this piece because of the closeup intimate nature of the composition. There were a lot of details that needed to be seen and set apart from whatever was around it. This meant they needed to contrast somehow, so placement was key.

A post shared by Jarrett Rutland (@jrutlandart) on Jul 7, 2018 at 7:59am PDT

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I knew when my client said she liked Farmers Markets there was a fantastic opportunity for a plethora of color and liveliness. I never know how to approach twilight/dawn palettes because I'm always afraid it's going to overpower the main subjects. That's probably silly because I see a lot of my favorite illustrators doing it effortlessly, but I realize it's their hard work that makes it look effortless. Perhaps I'm not as versed in it yet. I left clouds out with a purple/pink gradient and just let all the fruits, veggies and deets speak. Go Yanks.

A post shared by Jarrett Rutland (@jrutlandart) on Jun 30, 2018 at 5:50pm PDT

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This piece marks a departure from something I did for a while for the reason of focusing on a strength; the life in my drawings. My line work had always carried a casual energy that proved to connect with other people (and me). So I would draw in pencil, then outline in ink. What I have found is that the ink actually disrupted my ability to see tonal nuances. Thus, I am moving forward with the idea of painting directly over my pencil drawing, which I now do with a drafting pencil for intense detail. In college I went through stages of having my professors fuss at me for different reasons. First it was to break out of only doing pieces in black and white, then it was to break the cycle of only working in tone and no line work. They wanted me to stretch myself so I’d have options later. I still work myself into corners and am still pretty stubborn about getting out of them. But I suppose in the end all that matters is that I’m on the path to strengthening the work.

A post shared by Jarrett Rutland (@jrutlandart) on Jun 12, 2018 at 6:49pm PDT

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Part 3. This is (compositionally) the longest horizontal piece I’ve done. The art called for many subjects and a beach scene, so, logically… I decided to leave the sky white 1) because of the amount of detail the subjects called for, and any new subtleties going on in the sky would battle it 2) the white makes the subjects pop even more, and they are the main attraction.

A post shared by Jarrett Rutland (@jrutlandart) on Jun 11, 2018 at 8:14am PDT

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Part 2. This is (compositionally) the longest horizontal piece I’ve done. The art called for many subjects and a beach scene, so, logically… I decided to leave the sky white 1) because of the amount of detail the subjects called for, and any new subtleties going on in the sky would battle it 2) the white makes the subjects pop even more, and they are the main attraction.

A post shared by Jarrett Rutland (@jrutlandart) on Jun 11, 2018 at 8:14am PDT

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Part 1. This is (compositionally) the longest horizontal piece I’ve done. The art called for many subjects and a beach scene, so, logically… I decided to leave the sky white 1) because of the amount of detail the subjects called for, and any new subtleties going on in the sky would battle it 2) the white makes the subjects pop even more, and they are the main attraction. #avlart #avlkids #kidlitart #familyart #painting #watercolor #illustration #commissions

A post shared by Jarrett Rutland (@jrutlandart) on Jun 11, 2018 at 8:13am PDT

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Client work

A post shared by Jarrett Rutland (@jrutlandart) on Jun 4, 2018 at 7:47pm PDT

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