Elle Sydney is using her TikTok and Instagram to promote her favorite bridal brands, but that’s not the main reason why millions of people have liked her posts. She’s putting a fun twist on bridal fashion by matching beautiful wedding dresses to her favorite songs.
Sydney briefly went to community college for fashion design before turning to content creation, but it didn’t take her long to realize it simply wasn’t her thing. Her passion for fashion, however, didn’t fade away – she simply found a different way to channel it.
After working on her own content and trying to find her niche, Sydney decided to partner up with the bridal store Here Comes the Bride. They proved to be a match made in heaven, and Sydney came up with a pretty unique social media strategy in an attempt put this bridal store on the map.
She started filming videos that mix popular culture and bridal fashion, filming herself wearing wedding dresses inspired by her favorite movies, TV shows, and fictional characters. Her TikTok page truly exploded once she started sharing videos of wedding dresses inspired by songs by her favorite artists, ranging from Taylor Swift and Sabrina Carpenter to Billie Eilish and Lana Del Rey.
@ellesydney_ Wedding dresses inspired by Lana Del Rey🌹🥀 #lanadelrey #wedding #weddingdress #weddingdresses #bridal #bridaltiktok #bridaltok #2024bride #2025bride #weddinginspo #weddingdressinspo #weddingtiktok ♬ original sound – elle💗
@ellesydney_ Wedding dresses inspired by early 2000s songs🎤 #early2000s #y2k #wedding #weddingdress #weddingdresses #bride #bridal #bridaltiktok #bridaltok #2024bride #2025bride #weddinginspo #weddingdressinspo #weddingtiktok ♬ original sound – elle💗
@ellesydney_ Wedding dresses inspired by Happier Than Ever🤍💕 #billieeilish #happierthanever #wedding #weddingdress #weddingdresses #bridal #bridaltiktok #bridaltok #2024bride #2025bride #weddinginspo #weddingdressinspo #weddingtiktok ♬ original sound – elle💗