Nicolette Mason and Gabi Gregg are shaking things up in the fashion industry. The two fashion icons and friends joined hands to create Premme, a brand that caters to women sizes 12-30.
“At Premme, we think that clothing should be about expressing your personality and having fun, not feeling limited by society’s current fashion rules,” reads their website.
Indeed, their brand is anything but boring, experimenting with bold prints and playful designs. “The Premme aesthetic is feminine, bold, and unapologetic,” said the fashion duo in an interview with Create & Cultivate.
“We’ve both been leaders in the plus-size community for almost a decade and have very similar career trajectories; we’ve both been fashion editors, influencers, designers, and brand consultants, and we saw similar issues with the status quo,” they explained.
“We’re both passionate about social justice and equality, and we’ve chosen to pursue a creative career that affects change: giving plus-size women access to designs and styles they’ve been told (either directly or through what’s currently available for them to shop) that they shouldn’t wear.”
Take a look at the feminine, bold, and unapologetic fashion line.