When it comes to Instagram fashion no brand does it better than Staud. Co. Founded in 2015 by Sarah Staudinger and George Augusto, the LA-based brand is based upon the idea that fashion shouldn’t just empower women—it should be accessible too.
Indeed, the brand has come to be known for its playful yet wearable designs, with their cute accessories at the very forefront. Amongst their trendier items you’ll find bright-colored handbags, ’50s-inspired jumpsuits, and colorful frocks.
“We think our bags are unique and fun but at the same time have a really timeless essence to them,” Staudinger relayed once in an interview with Harper’s BAZAAR. “I think our customers see their style versatility and are excited about creating outfits with them.”
But according to Staudinger, it’s important for her that her designs aren’t just trendy or disposable. “We wanted to create collections that were not overly trend driven that had a timeless quality and remain affordable,” she stressed in the same interview.
“In a perfect world, you have clothing you will love forever arrive at your door and fit you perfectly,” she added in another interview with SSENSE. “Right? And I felt really passionately that Staud should do all of these things.”
“There’s a beauty in staying flexible,” she added. “Being able to react to your customers. And, I think my Attention Deficit Disorder approach actually resonates with customers. For better or worse, that’s just how I operate mentally. Everyone told me to start small and just sell yourself, and one thing at a time… or whatever. But that version of my story just never really happened. It’s always been go big or go home.”
Her “go big or go home” seems to have paid off (on Instagram alone the brand has amassed almost half a million followers). With scrupulous attention to detail, a natural opposition to the typical, and a feminine aura that’s equal parts seductive and self-governing, this is one brand you don’t want to miss out on. Trust us.