There’s no doubt that the modern society is obsessed with youth and beauty to such an extent that aging is completely neglected. We see people fighting the signs of aging and wanting to appear younger, but luckily there are still those who appreciate graceful aging.
Oldushka is a Russian agency for models aged 45 and above. They regularly post photos of people in their 60s, 70s, and 80s showing how beautiful people can look at all stages of life.
This is not just a one-time campaign. Oldushka’s models work in Russia, appearing in catalogs and ads, promoting fashion to the older generation. We hope something similar will appear in many more countries!