There was a time, not long ago, when we all wore pants. Not just any pants – jeans. Fox, a Los Angeles based fashion designer with a moniker fit for a denim enthusiast, might just inspire you to upcycle your denim collection. Together with her husband, Jeff, she runs Foxhole – an exclusive denim shop located in Sunset Blvd, LA.
“Jeff and I do anything we can do to create and give back,” Fox told Matter of Hand. “Jeans are such a special garment so it just makes me so happy when people say these jeans make them feel so good. That’s the part of designing that I really love: the smaller, more personal aspect of it.”
In true DIY fashion, Fox upgrades her reclaimed denim, making her items both fashionable and sustainable. Her shop’s motto? “When you look good, we feel great.’” “At Foxhole, I can follow my piece,” she further relayed. “The customers will come back and tell me about it. I like to know that people are happy and feeling good. I don’t like making money just to make money. I like making money to have people feel good about themselves, and to build something special.”
A 4th generation retail entrepreneur, Fox was raised in a home of rockers, hippies, and vintage fashion, where she learned everything she needed to know about denim. “Denim is arguably the most amazing fabric ever created,” she says. “It was created so long ago. It has such a history. I love the development of where it was in the beginning, from people working their asses off in the field building railroads, to the elite not touching it – that only happened within the last 15 or 20 years.”
Her Instagram page is a good resting place for any denim lover.