This Brand Takes Rainwear to a Whole Other Level

    With summer quickly turning into autumn, we’re looking forward to a change of scenery – and wardrobe. And with one fashion brand wholly dedicated to rainwear, the changing seasons were never this chic.

    Fashion brand Rains has set out to rethink quality rainwear. Based on an initiative to reinterpret the traditional rubber raincoat in a novel way, each of their collections provides a mix of revitalized designs from rainwear archives and original rainwear solutions.

    “Our product DNA is classic but innovative and we are always searching for new ways of developing the brand – that’s our constant motivation and inspiration,” said co-founder Philip Lotko in an interview with Flaunt. “The Scandinavian design DNA is in almost everything we do – that’s why keeping designs simple and functional is key for us.”

    Their apparel, bags, and accessories are designed to withstand the stormiest of weather, all while speaking to the current tendencies of today. Influenced by their Scandinavian heritage, the brand practices an uncompromising approach to simplicity that is as equally rooted in functionality. Something to look forward to this upcoming winter.

    Here are some of their most recent rainwear pieces: