It takes a special kind of illustrator to capture the essence of fashion: the way an outfit hugs the body or how a fabric moves and flows. Francesco Lo Iacono’s fashion illustrations manage to do all that and more, attracting some of the biggest names in the industry, with brands like Fendi, Dior, and JW Anderson hiring his services.
The Italian-born, London-based creative took to drawing early on, filling his school books with sketches. But his interest in fashion sparked much later while studying for a Masters in photography. He since moved to Paris where he worked for five years at a trend forecasting agency. That was also where he received a proper “fashion education”.
“It was an important period that paved the way to my career as an illustrator, as I met other creatives working for the same agency as freelancers,” Lo Iacono recalled in an interview with The Association of Illustrators. “While I was still working for this agency, I opened my blog exclusively dedicated to fashion illustration.”
“I think everyone who wants to work as an illustrator needs to be hard-working and very patient,” he says. “There are no short cuts, it takes a lot of time and effort. But if (like me) you really love it, if it is your dream, then you will find your way to it.”
Each of his pieces is handmade using watercolors, with some of his fashion illustrations showcased in high-end department stores and fashion magazines. But you can also catch a glimpse of his work on his Instagram page: