Karolina Pawelczyk draws nonchalant women, wearing fashionable outfits and going about their fashionable lives. A bit cartoonish and somewhat wonky, her illustrated characters argue the case of a more carefree approach to both fashion and everyday life.
“When I think of my style I’m sure it’s quite… happy!” said Pawelczyk in an interview with I Love Illustration. “What I love the most about my job is that every project is different,” she adds. “One day I draw for magazines, next day I focus on the illustrations for campaigns, another day I search for inspiration for the 20/30 meters big illustration which is going to stand in the center of one of the biggest cities in Europe. This is quite crazy and I love it.”
Using bright-colored markers, Canson paper, and a few digital helpers, Pawelczyk’s attitude towards art-making is as carefree as her illustrated women. “I turn on nice music, create a really nice atmosphere and I draw,” she says. “I also love the fact that I can work remotely. I choose the place where I feel comfortable – it can be my studio, a beach in Sri Lanka or an Airbnb in Gdańsk. I love that freedom my work gives me.”
Her joyful creations haven’t gone unnoticed, with brands like Marc Jacobs and Grazia Germany sharing her work on their social media platforms. Pawelczyk has also collaborated with BIZUU, which has printed some of her illustrations on t-shirts, blouses, and dresses.
Follow her on Instagram for more.