There’s an effortless chic to Yali Ziv’s character illustrations. Often centered around women, they offer a broad interpretation of what it means to be fashionable – indeed, what it means to be human – in the age of multiculturalism.

“As long as my memory goes back, I was always sketching and drawing,” said Ziv in a candid interview with Sense of Creativity. “When I grew up I realized that if there was something that came to me as easily and naturally as painting, then maybe I should do something with it.”

That something turned out to be a successful career in illustration. After graduating from Shenkar College of Engineering, Art & Design with a Bachelor’s degree in Visual Communication Design, Ziv went on to collaborate with brands and publications as big as Tollman’s, The Washington Post, and Wix.

“Most of the time I work with commercial brands that are mainly related to design, fashion and lifestyle, that have ideas and projects that I connect and relate to,” she explained. “As a feminist woman and creator, when I can choose,” she notes, adding that she’d rather choose to represent women (and men) that don’t conform to society’s beauty standards.

Enjoy her rich variety of stylish characters, courtesy of Instagram: