Designer Creates Simple Logos With Hidden Meaning, One Per Day for a Year

Image by @danielcarlmatz / Instagram

For Swedish designer Daniel Carlmatz, the great design consists of typography, spoonerisms, puns, and unexpected twists.

Carlmatz underwent a challenge committing to drawing a new logo every day for a whole year. “The inspiration for the 365 day challenge came from trying to challenge myself to look at type and design from a different perspective,” the artist said. “The challenge was just an outlet for my personal design thinking. And yes, I did manage to finish it without missing a day!”

There are many amazing works to pick from among 365 he’s done and below are just some of them. For more, visit the artist’s Instagram profile.