Laurie Rowan’s 3D Illustrations Live Up to the Hype

Image via laurierowan/Instagram

Animator, illustrator, and director, Laurie Rowan, has amassed quite a cult following. His animation and gifs have gained a whopping 350 million views, and his Instagram account alone has attracted more than 20 thousand fans.

Currently living in the south of England, the Welsh artist is known for his 3D creatures that bounce around the screen, attracting clients like Channel 4, Disney, and Google, amongst many (many) others.

“I keep my process hand drawn and on paper until I feel it’s defined enough to work up in 3D, from that point I work directly from my sketches in 3Ds Max,” explained the artist in an interview with wertn. “Once in 3Ds, each phase blends with the next. I always begin with modelling, then generally onto texturing, lighting, rigging and eventually animation. Rigging is probably the most labour intensive process, as most of my characters revolve around a clearly defined mechanism, so it has to be fluid and feel like it could tangibly exist, a good rig is essential for that.”

Check out some of our favorites and follow his Instagram page for more.