Branding a business is one of the crucial steps for it to succeed. That’s why many people hire graphic designers, and psychologists do tons of research to figure out what is the best graphic identity for one’s business. A logo is needed to communicate brand identity, to send a message to the market, and for the product to be remembered. This tiny item, that seems so unimportant and easy to create is the carrier of so many implicit information.
Some people spend years at the university mastering the skill of graphic design, and logos are an important part of these studies. Mustafa Ömerli is one of these people, holding a master’s degree in graphic design, and having 15 years of experience behind him.
He is a graphic designer who has ruled the skill of idea representation by creating typography logos for random words with secret symbols hidden in them. He figured out that capturing the essence of the word is the most important thing in typography logo design.
Ömerli regularly posts his work on Instagram and 12.8k followers are huge fans of his work. Many of his designs are animated and this feature allows him to deliver an even stronger message.
