San Francisco-based photographer Jack Daly challenges old stereotypes about masculinity with his project “The Real Man Catalogue.”
Inspired by early ’80s ads, Daly is tackling premises of masculinity one photo at a time. Why is he using the ads from the 80s? It is something he’d “been gorging over…they seemed like the perfect way to highlight how outdated these masculine stereotypes are”, he explained, “how ridiculous [he thinks] they are”.
If you like what Daly is doing, don’t hesitate to follow him on Instagram.