Oftentimes, it’s not what you say, it’s how you say it. Typography master, Ricardo Gonzalez, knows best. With a passion for writing, his work often raises direct questions about the ways in which we carry our lives. His aim? Leaving a positive impact.
And with some of his canvases as big as whole buildings, his message is heard loud and clear. Born in Durango, México and currently based in Brooklyn, Gonzalez took to calligraphy at a young age, without even realizing he could write for a living.
“I was lucky in Mexico that this was taught to us, starting in elementary school,” he relayed in an interview with We Heart. “I never thought it was a profession, so I just did it because I enjoyed it. I was also exposed to lettering through my grandfather — after seeing photos of his work in the 1940s and ’50s.”
Having later studied graphic design, sharpened his technical skills and gave him the opportunity to go to school for typeface design and attend workshops. “Some of the tools I use to create come back to graffiti and how it has influenced me over the years,” he notes. “I also like to experiment with the combination of digital and analog; handmade and contemporary.”
With clients as huge as Apple, Nike, Mercedes Benz, and Google, his experimentation proved fruitful. Take a look at some of his more eye-popping typography work in the gallery below.