3D artist and illustrator, Sonal Jadhav, invites us to step inside her digital landscapes. Born in India and currently based in the Netherlands, her expressed goal is to deliver imagery that surpasses the brief – creating art that is pleasing to the senses, whilst focusing on color and composition. As such, her imagery attracted clients around the world, with her illustrations featured in advertising campaigns and editorials alike.
But like all good things, it took Jadhav some time to establish a coherent style and artistic voice. After years of playing around with different aesthetics, she says that she found a passion for creating surreal digital spaces.
“When I am creating an illustration in 3D, I start by collecting a lot of real-life references,” she relayed in an interview with Ballpitmag. Inspired by photography, architecture, modern art and textiles, she’s also a fan of artists like Constantin Brâncuși, Peter Tarka and Cabeza Patata.
“Once I visualize it in my head, I go straight to 3D and build basic shapes,” she explained. “I spend a good amount of time on creating compositions with those basic shapes.” According to Jadhav, composition is key. “At this stage, I prefer lighting my scene as it helps me in composing and see how shapes react to light,” she adds. “Then I get into adding details to those 3D shapes, play with materials and render to bring my imagination to life.”
Here are some highlights from her Instagram page.
