There are many ways to discover new music, and TikTok has proven itself as a pretty powerful tool over the years. The team behind TikTok account Yami Club is introducing us to amazing new tracks by stopping people in the streets and asking them to share their favorite songs with the world.
Yami Club’s accounts are run by a team of music lovers, and their videos experienced quite a boom across several social media platforms. They’re followed by over 200,000 people on TikTok alone, where their videos attracted 16 million views and counting.
Yami Club experienced a boom on TikTok and Instagram with their viral street interviews that see them asking people one simple question – “What’s your favorite song at the moment?” The fun doesn’t end when they get the answer they were looking for – the next person gets to listen to the song, rate it, and share their favorite track.
@yami_club Which song was your favourite? #yamiclub #favouritesong #musicdiscovery #streetinterview #london ♬ original sound – yami_club
This viral series introduced Yami Club’s followers to so many amazing new songs that they decided to make several Spotify playlists where you can listen to them in one place. They also started several other equally popular series of street interviews, including “Guess the song by one note.”
@yami_club Which song was your favourite? #yamiclub #favouritesong #streetinterview #berlin ♬ original sound – yami_club
@yami_club What’s Your Favorite Song? 🤔 #favsong #streetinterview #berlin ♬ original sound – yami_club
@yami_club What’s Your Favorite Song? 🤔 #favsong #streetinterview #london ♬ original sound – yami_club
