Gabriella Sanchez’s Paintings Are Bold and Vibrant

Gabriella Sanchez’s art is anything but conventional. A mixture of portraits, typography, and iconography, her paintings explore how meaning is created through text and imagery.

Working both independently and commercially, the Los Angeles based artist’s talent caught the worlds attention, with notable clients that vary from The White House (during Obama’s presidency) and Planned Parenthood to NIKE.

“All my work, commercial or otherwise, has similarities in that it’s still has a level of my voice and aesthetic vision that comes through,” shared Sanchez in an interview with Create & Cultivate. “However, the approaches and concepts for my fine art versus my commercial work are very different.”

“For commercial work, you are given a general objective and have to consider the audience may not be coming to specifically see your art but is more likely to just seeing it in passing so you must quickly and clearly communicate or entice your audience in order to get your client’s objective achieved.”

“For my fine art work, no one else is giving me an objective. I get to build concepts out of what I’m interested in exploring or communicating and I also can be as clear or convoluted as I think is best to suit the concepts I’m pursuing,” she explained. “Very much unlike my commercial work, I like my audience to have to do the work to arrive at a conclusion when viewing my fine art.”