Gemma O’Brien’s Typography Art Bursts with Details

Australian artist Gemma O’Brien specializes in lettering, illustration, and installation with a clear passion for typography.

“Within the field of typography, you have such a diverse range of professions and people doing different things,” said O’Brien in an interview with 99U Magazine.

“There’s a lot of type designers who are designing the fonts that we need to read efficiently. My work is more in this category of looking at words and thinking of them as art or bringing them into a picture as themselves. That can be to create a beautiful image or add new meaning to words – connecting people in a way that they might connect with illustration or art, as opposed to just the printed word.”

O’Brien’s calligraphy and detailed illustrations are featured in advertising campaigns, editorial publications, and large-scale murals around the world. She has also collaborated with global brands and publications including Apple, Google, Adobe, and The New York Times.

“I know a lot of designers who think you need to have a style so that people know you for that, but I think that, especially within typography and lettering, the restraints of the alphabet are enough,” said the artist. “I always wanted to show a different range of skills and styles within what I do, so that people were not pigeonholing me into one particular style.”

Check out some of her eye-popping designs in the gallery below.

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