Long before launching her own jewelry brand, Giulia Tordini was an Italian household name. A Milan “It Girl”, she’s known for her effortless street style and bold eye looks. Her brand, Leda Madera, is named after her grandmother—the muse and inspiration behind Tordini’s unique designs.
According to Tordini, her passion for Art Deco jewelry sparked at a young age, when taking careful notice of her grandmother’s stacked, statement rings. Indeed, the Leda Madera pieces have an Art Deco look that will add an artistic flair to any outfit. Carefully cast in Italy, the graphic pieces have a vintage twist to them, crafted with the label’s signature pleated detail that’s meant to give the look of movement.
“The ‘pleated element’ movement is at the core of my designs,” explained Tordini in an interview with Moda Operandi. “You will find it in all three families within the collection.”
But while her main inspiration comes from her grandmother, Tordini’s fashion sensibilities are tied to other family members. According to the young designer, her father has a showroom in Italy and the whole family has grown up breathing fashion. She herself graduated in Fashion Communication at IED and worked in the Communication Department of the family business. Tordini has also worked as Art Director for a few emerging brands and boutiques.
Aside from her family, other sources of inspiration include cinema and other forms of visual art: “My collection references Art Deco architecture from Paris and New York, and the whole Italian end-of-the-’80’s, beginning-of-the-’90s contained opulence,” she notes. “At the time, Art Deco was a symbol of modernity and luxury, and my brand has the same characteristics: eternal, it starts from the past and looks to the future, and can be passed on from one generation to another.”
Her timeless pieces can be worn by every woman, from day to night, paired with a casual look or more formalwear. Visit her Instagram to see some more pieces.