Don’t like the feel of a regular Rubik’s Cube, or do you just think its glossy surface makes it easy to slip out of hands? Then maybe one covered in denim might be for you.
In a collaboration that not a lot of people saw coming, legendary denim clothing brand Levi’s Strauss and Rubik’s Cube, makers of the iconic 3D combination puzzle, teamed up to create a new toy.
Each square of the blue side of Levi’s Rubik’s Cube is covered with deadstock denim and features Levi’s signature red logo on the central square. The other five sides feature squares covered with twill colored in corresponding red, yellow, green, white, and orange. The white side has Rubik’s logo in the center square.
“Our Levi’s Rubik’s Cube is the merger of two iconic brands that inspire and connect people across generations and backgrounds,” Rubik’s Cube Marketing Director Sam Susz said in a statement. “Both born from innovation and backed by a strong legacy, we call on fans to make their move to solve the Rubik’s Cube that’s outfitted in authentic Levi’s denim.”
Levi’s Rubik’s Cube is available as of July 22 in limited quantities. It is priced at $50.1 to commemorate Levi’s 501 jeans.
