José Antonio Roda’s illustrations rely on shape and contrast. Inspired by cubist illustrations, he makes digital and papercut illustrations that focus mainly on female subjects.
“I strongly believe that the more simple the message is, the best, and it will be easily accepted,” he stated in an interview with Cup of Couple. “In this way, the simplicity of my work makes it easy to recognize. In any case, that’s not exactly my goal, it’s more related to my vision of everything and how I like things: simple, friendly and pretty.”
But though his technique is simple, the result is anything but. Attracting more than 40k followers on Instagram, his illustrations have an endearing quality to them. There’s no pretension in them, which is saying a lot.
“I remember that during my student life, I used to make good summaries and schemes, and my drawings are exactly like that,” recalled Roda. “Simple colors and lines have much to do with the kid’s world, and I’m more interested in the kid’s world than adults.”
“I see my style as something absolutely open, growing up and alive,” he admitted. “I’ve never planned my style and my career. Everything comes from passion and intuition.”
Here are some of his Instagram highlights: