This Graphic Designer Communicates Through Color

If there was such thing as being color sick, we’re pretty sure it would result in something like Alycia Rainaud’s digital art. The graphic designer explores life’s many complexities through daily abstractions that are eye-popping, to say the least.

Titled as the Malavida project, Rainaud’s art is inspired by Jungian therapy and creative exercises and aims to raise emotional intelligence and mental health sensitivity. “My work always has this tangible to digital dynamic,” explained Rainaud in an interview with Ohh Deer.

Talking about the process itself she says: “I usually start by working with a mix of different types of paints, inks, and materials to create a base movement and vibe. In this step, I’m not bothering too much with the colors or displacements to look perfect. The second step is digitalizing the artwork through a scanner or a camera, and then moving on to my favorite part, post-production. This third step is all about movements enhancements and adding all these signature vibrant colors. To achieve this effect, I usually work with algorithms, 3D software such as Cinema 4D and of course Photoshop.”

“Being a graphic designer in the first place, I’ve also always been drawn to abstract and experiments in general,” she added. “As far as I remember, before creating Malavida, I started playing with textures and visual effects for my graphic design projects while I was in school. I truly wanted to, one day, be able to build my own identity, based on the things I like and the way I am as a person. This trippy yet dark vibe has always been a part of my life, so I guess that my style and designs had to convey these aspects, in order to stay as true to myself as possible.

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