Scrolling idly through Instagram, Alex Tait’s illustrations and short animations are the burst of color that wakes us up with a jolt from our social media-induced coma.
With an interest in all things strange, Tait seeks to produce work that is surreal and spirited using bold colors and playful imagery. Graduating from Bucks New University in 2013, he is now working out of his studio in Berkhamsted, UK.
His list of clients includes giants such as Apple, Google, Samsung,and Netflix.
Talking about his work process with It’s Nice That, Tait shared: “A lot of the time I’ll come up with my ideas when away from my desk. I find that they normally come at an inconvenient time, so I have a long list of notes stored on my phone dating back years. They consist of a phrase or a few words that don’t make much sense, but they help jog my memory when I sit down to work.”