After 10 years of working as an illustrator, Heather Moore needed a change of pace. With a passion for patterns, she decided to experiment in her studio, designing clean patterns, then screenprinting them onto fabric.
“I started blogging about my work, and opened an online shop on Etsy,” she recalled in an interview with You Are Brave. “People around the world started reading my blog and buying my things, and I got some wholesale orders to the USA, and suddenly I found that I was a designer with a design business.”
What started as a creative experiment of sorts quickly took off, and nowadays Moor has her own store in Cape Town, South Africa (Skinny laMinx), where she sells anything from cushions and tea towels to table runners, all decked out with her vibrant patterns. “The Skinny laMinx recipe is simple,” reads her website, “Mix together a love of pattern, a cute shop, a top-notch team, and top it all off with equal parts playful and chic.”
Her inspiration is varied and comes from everyday things like cactuses, teacups, staircases, and vibracrete walls. “I usually have a notebook with me, where I make sketches, and I take a lot of photographs of textures, details, juxtapositions, and compositions that seem to give me ideas,” says Moore.