Up until now, we thought that tattoo artists have to be extremely skilled in drawing – they are inking people’s bodies for the rest of their life, after all! However, art is changing and Brazilian tattoo artist Helena Fernandes has changed the way we think about tattoos.
Ever since she was a little girl, Fernandes loved to draw, but the fact is, she’s not particularly good at it. Three years ago, she did her first tattoo for her boyfriend, just for fun. At first, her friends got interested in her work and later this hobby turned into a business. Apparently, people liked her unique drawings.
“I think people like my style because of how cute and funny it is. But it’s a number of things. People don’t just like my designs, they also like my pictures, captions and stories on Instagram. Stories that explain my tattoos and help them relate to them. A tattoo is something very personal and I try to make the entire experience of getting it as nice as possible. I spend as much time on my customers as they need, we talk and develop ideas together.”
Now, Fernandes has her own tattoo shop in her native city of Salvador de Bahia. It’s called Malfeitona – in Portuguese, this means “badly done”.
Take a look at this girl’s work – is it really that bad?
