Jerome Masi’s vector illustrations cut to the chase. Graphic, minimal, and seemingly uncomplicated, his images are composed of blocks of colors and shapes. But Masi’s signature style came to be after much trial, error, and endless experimentation.
Since graduating from the Emile Cohl school in Lyon in 2001, his artistic career included anything from video game design and film directing to illustrating; and it was only in 2010 that he decided to lean towards vector illustration. Masi’s creative intent has gradually focused on creating a character that is emblematic of his work today – a pensive looking figure which can be understood as a metaphor for the artist.
“Creativity has always been part of my life,” said Masi in an interview with Sense of Creativity. “I willingly associate curiosity with creativity, maybe that’s where everything starts, with curiosity.” His advice to other aspiring creatives is fairly intuitive: never give up, believe in what you do, meet people, and “produce, produce, produce.”
Enter his playful, if minimalistic, universe: