Danish Design Studio Makes Hilarious Food Face Masks

By
Brenda Mitchell
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Hej is a design studio from Denmark that’s behind this playful series of safety masks made out of food. Their idea is abstract but the thought behind it was to make face masks that are approachable and pleasant to wear. Currently, we see masks as sterile and necessary, but they can and should be much more fun and that’s what Hej studio wants to show.

“Hej studio is a multidisciplinary design studio all about food and lifestyle. On the menu: bold brand identities, packaging design solutions, graphic design, food photography, and delicious content,” we read on their website.

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Though invisible to the human eye, this virus has left its mark on us and our surroundings. Empty streets, closed shops, faces hiding behind face masks. Despite the importance of protecting ourselves from the virus, we felt intimidated and intrigued at the same time by the impact of face masks on our social life. In Western cultures we are not used to covering parts of our faces and the looks of most of the masks reminded us of hospitals and disease. Face masks do have something sterile, even unearthly to it. Is there a way of creating face masks that are more natural and pleasant? Working with food and design in our daily studio work, we got to think of the many foods that organically wrap around our faces, covering mouth and nose. After playing with cabbage, radicchio and co, we created a Corona food portrait series. These food masks most certainly don’t protect us against any virus. Yet, they might help us draw a friendlier image of this special pandemic. Models: near family and neighbors, shot with a safe distance. Photography: Felix Bereuter, Berri Productions (@berri_productions ) #coronaart #coronART #facemask #portrait #fruitassembly #foodmask #foodphotography #foodstyling #instaart #artdaily #trendland #plastikmagazine #designmilk #fooddesign #thisismold

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The studio wondered if there’s a way to create natural face masks, and as a result, they made the masks you can see below. They’ve been working with food for a long time so this was a natural choice for them. After playing with various foods for a while, they did a Corona food portrait photoshoot.

These masks won’t protect you against the virus, but they are a way to see the pandemic from another perspective that may be a bit friendlier. Scroll down to see Hej’s work.