Phebe Schmidt colorful photographs draw us in. Composed as if they were advertisements, her works have a hyperreal edge to them, making for an uneasy effect.
The editorial and portrait photographer treats everyday objects with a healthy dose of skepticism, highlighting the generic beauty ideals in the age of consumerism.
“My aim is to draw the viewer in with bright cheesy colors and curious props; on second glance, they realize that something is not quite right — floating razors or a melting block of cheese often placed together with a profiled product,” said Schmidt, in an interview with Redefine Mag.
“I want people to feel that same sense of lack when looking at my work as they do when looking at an advertisement,” she explained, “then re-examine that sense of lack when they notice the imperfections that wouldn’t be present in a typical advertisement. I think that feeling means different things to different people, so I’d rather not dictate a clear set of ideas that are essential to the viewing of my work.”
Check out some of her work in the gallery below.